How Music Can Improve Your Business

If you operate or manage a business, you may not have considered the impact that playing music within your working environment can have on your business as a whole. In actual fact, the music you use can help work to improve your business - here's how...

First and foremost, it is important to remember that music can help to create a certain atmosphere. Although you might most commonly associate atmospheric music with spas and perhaps restaurants, it can be just as important in somewhere like a shop or office.

Then Versus Now
Businesses which may have used background music in the past may have spent hours putting together mix CDs - and even then, staff are likely to hear the same tracks several times a week, or even each day. Now with RadioSparx, continuous music is on tap, available at the click of your mouse.

Flexible Music Choices
With RadioSparx, you are in control of the music! At any time, you can choose from any of the over 592 music stations featuring Pop, Rock, Jazz, Club/Dance, Classical, Relaxation, World music, and other exciting genres. Or build your own custom station and choose from over 1,008,000 available tracks. With RadioSparx, you’re always in control of the music! Featuring 100% commercial-free and royalty-free music, low pricing, fresh and unique curated playlists, this is the next-gen business music service you've been looking for.

Music For Restaurants and Stores
Music also provides a psychological influence in restaurants and stores. In can cause clients to spend more time and money in your business. Music can influence their interactions and improve their attitudes during a wait. And it can affect their perceptions of your brand personality and decor.

Music For Hotels
If used properly, music can be a useful tool employed by hoteliers. Music provides a psychological influence in a hotel’s physical environments, a hotel’s telephone system, and a hotel’s proprietary website. In terms of the physical environment, music can: 1) cause guests to spend more time and money in an establishment; 2) influence buyer/ seller interactions; 3) improve customers’ attitudes during a wait; 4) amend guests’ perceptions of brand personality and decor; and 5) enhance employee productivity.

Regarding telephone interactions, evidence suggests that the proper use of music can bolster customers' satisfaction with the telephone encounter. Lastly, emerging research indicates that website music can enhance viewers' arousal, interest, satisfaction, and learning.

Impact on Staff Members
Not only can suitable music have a positive effect on your clients, but it can also have a positive effect on your staff. Creating an atmosphere which is both appropriate and enjoyable will help maintain positive attitudes, as well as a clear sense of vision. For example, the style of music which you choose to play can indicate whether you are aiming to operate a traditional, conservative hotel, or an innovative and cutting-edge place for guests to stay. In this way, taking time to choose the appropriate music for your business effects the perception for both your clients and your staff members.

14-Day Free Trial
You can play any of the stations at RadioSparx for a 14-Day Free Trial period. Simply return to the home page now and click one of the stations, and the music will play immediately. After four hours of play time, the site will prompt you to sign-up. It's free to do so, and then sign-in to continue playing the music during your free trial period.

Enjoy the music!